BMW "THE ART OF BMW"

BMW INDIVIDUAL – THE ART OF BMW

A series of 3 spots, directed by Specter Berlin, that were produced for BMW

BMW released a new BMW Individual selection that allows to express the very own personality by designing an automobile with genuine exclusivity.
Specter Berlins‘ signature artistic directing approach is unmistakable in these visionary advertisements.
Each model represents an individual and unique take on the top-performing sport activity vehicles by the German car manufacturer. It seemed only natural to connect the luxury cars to the elements fire, liquid and ice.
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Director: Specter Berlin http://www.bite-management.com/commercials/director/specter-berlin.html
Creative Director: Stefan Stöckle http://jeveux.de/
DOP: Pascal Remond
Editor: Johannes Hubrich, Cornelis Harder
Grading, Finishing: Jan Schoeningh
Postprod.Company: Storz & Escherich Berlin http://www.storzescherich.de/